Part ONE // The Thesis Story

  Talking about history, ever wondered how Thesis became the Thesis we now know today? Picture How To Make It In America. The opening theme song Aloe Black // I need a dollar And not a New York type setting but lets place it in Mofolo, where the Thesis Concept store now stands. 

 

Talking about history, ever wondered how Thesis became the Thesis we now know today?

Picture How To Make It In America.

The opening theme song Aloe Black // I need a dollar

And not a New York type setting but lets place it in Mofolo, where the Thesis Concept store now stands. 

Three friends who thought of changing the way Soweto consumes fashion, breeding in a certain lifestyle for sowetans and bringing in a new culture, vibe that you don’t have to go all the way to Braam or Maboneng for. (this is where Part Two and Three come in at a later stage). So these gents just like Ben and Cam (How To Make It In America) they went through many trials and tribulations to get Thesis off the ground. Do you know what struggle and hardship is? The type that kills your spirit with all the weapons of mass destructions. Yes exactly that!! 

  This is the year 2005 where Soweto wasn’t so into fashion or really looking at brands. And you get these gents who are fighting through the negativity that has been directed to them in all angles, that also got to them internally. Two from the three gents fell away and one sprung out and came to the rescue. Now this is where it gets interesting because this is when the new member is a like this futuristic art director. And he done switched up the whole game!! Together like Batman and Robin, Wandile and Galebowe can stand outside the Thesis Concept store and say “we did and we are still doing it”. What should be taken from this more than anything, more especially when you have experienced what Thesis is. It’s not just a brand in Soweto. But it’s a reminder that no dream is impossible…hope, inspiration, hard work and the true definition of hustle hard are partially what could describe what Thesis is. This isn’t forgetting the impact that Thesis has had on Soweto and its people in the past 10 years. DEFINE  YOURSELF, already speaks volumes with no explanation  needed. 

 

This is the year 2005 where Soweto wasn’t so into fashion or really looking at brands. And you get these gents who are fighting through the negativity that has been directed to them in all angles, that also got to them internally. Two from the three gents fell away and one sprung out and came to the rescue. Now this is where it gets interesting because this is when the new member is a like this futuristic art director. And he done switched up the whole game!! Together like Batman and Robin, Wandile and Galebowe can stand outside the Thesis Concept store and say “we did and we are still doing it”.

What should be taken from this more than anything, more especially when you have experienced what Thesis is.

It’s not just a brand in Soweto. But it’s a reminder that no dream is impossible…hope, inspiration, hard work and the true definition of hustle hard are partially what could describe what Thesis is. This isn’t forgetting the impact that Thesis has had on Soweto and its people in the past 10 years.

DEFINE  YOURSELF, already speaks volumes with no explanation  needed.